Linea di rub studiata per l’American barbecue e dedicata al mondo competition: Oh my rub!
Per anni è stato l’unico rub italiano presente nel mercato del barbecue, studiato e prodotto dai Bros hog, team di barbecue pluripremiato.
Le linee tondeggianti del logo sposano il naming che si rivolge in un modo ben preciso alla sua clientela…
– mix di spezie
– accessibilità
– qualità
L’idea è nata dal naming che ricorda la classica espressione “oh my God!”, pertanto ho deciso di lavorare su un logo che avesse la forma tipica dei baloon dei fumetti.
Font e linee informali che aumentavano la leggibilità del logo viste le applicazioni su campi molto colorati.
Il colore del pittogramma è nero su campo bianco. L’elevato contrato è stato pensato per gli utilizzi su pattern “pop” molto colorati, emersi nel brief.
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