Gara di barbecue del circuito internazionale KCBS. L’evento si svolgerà in Emilia Romagna (nel 2021 a Formigine, Modena).
All’evento Fo.G & Smoke partecipano team di tutta Europa che si sfidano affumicando pollo, maiale e manzo. Il primo passo è stato scegliere il nome legato al territorio.
Un nome che richiama la regione e l’atmosfera informale della gara: Fo.G & Smoke.
L’acronimo sta per Food, Girls & Smoke.
– legame col territorio
– goliardia
– atmosfera del campo gara
Il pittogramma rappresenta uno sbuffo di fumo stilizzato. Giocando con positivo/negativo ho inserito le silhouette dei tre animali nel segno grafico.
La scelta cromatica legata a Fo.G & Smoke l’ho associata al grigio chiaro, un po’ fumo e un po’ nebbia. Grigio chiaro abbinato al bianco e al nero. Un ulteriore colore che completa la palette da usare nelle grafiche social, cartacee o sui gadget sarà il rosso; che evidenzia il richiamo al fuoco e alla carne glassata con la salsa barbecue.
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